First Team Athletic Apparel was started by Barry and Mark in 1996. Their goal was to design a line of apparel that rivaled Nike, Reebok and Addidas. The first piece of the puzzle was to come up with a name that anyone remotely involved in sports would relate to. First Team was a no brainer! If you play any sport, you want to be a starter. All starters are on the First Team!
The logo took a little more work. Barry and Mark wanted to create a trademark that would be on the same level of its competitors. After weeks of combining shapes and symbols, the First Team Athletic Apparel logo was born.
The team took the company on the road to the SGMA Super Show in Atlanta, Georgia in January of ’96. Along with them they took a host of professional athletes to promote the line.
WR Buffalo Bills James Williams
LB SF 49ers Eric Gulliford
WR N.O. Saints Andre Hastings
WR N.O. Saints